“I’ve known Mary for over 25 years. During that time, I’ve seen her consistently manage to be at the forefront of management thinking on communication and collaboration. Her work is... 
“Mary Boone is on a mission to revolutionize the meeting industry through the forward thinking use of "Meeting Design" to transform a gathering of people into a catalyst for positive change.
“I recently accepted an invitation to work with Mary to speak at a national conference. Mary moderated a two person panel of which I was one of the panelists. She was clearly a subject matter... 
Topic Summary - Download a pdf
In recent years, the meetings industry suffered through the AIG scandal, TARP legislation, an economic downturn, and most recently, the GSA scandal and resulting legislation. The irony is that these meetings industry crises afford the industry a clear opportunity. Because meetings have been at the forefront of the minds of executives for the past several years, we have a chance to completely reshape how they perceive the value of meetings.
As a call to action to take advantage of this opportunity, in 2009 Mary wrote a white paper called, "The Case for Meetings: Four Elements of Strategic Value" and donated it to the MPI (Meeting Professionals International) Foundation. Since then, she has designed and participated in workshops, seminars, and other events designed to educate the industry about what truly makes us strategic and how to share that information with key decision makers.
These workshops are invaluable for not only increasing the industry’s ability to articulate its worth, but also for building bridges of understanding between suppliers and meeting planners. In these highly interactive workshops, both planners and suppliers learn how to collaborate more effectively with each other to deliver truly strategic results to organizations.
What are the Four Elements?Portfolio Management focuses on meetings in the aggregate -- i.e. how to think about the efficiency and effectiveness of your whole portfolio of meetings in a company or association. Meeting Design focuses on the form and content of meetings and how to make individual meetings more effective and efficient. Measurement helps determine the Advanced Logistics are necessary to delivering contemporary meetings that include new technologies and new interactive methods. |
A Suggested Design for a 2-hour Workshop
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