Boone Associates

The Information Edge With N. Dean Meyer. Homewood, Illinois: Business One-Irwin, 1989; New York: McGraw-Hill, 1987. One of the first books to provide a comprehensive compilation of evidence to support the notion of the strategic value of computers. This book includes over 60 case studies where the authors quantify the so-called “intangible” benefits of computers.…

save as .pdf Sweeping changes in the way people consume information, engage with companies and communicate have dramatically altered the marketing, media and business landscapes. In 2010, SAP leaders wanted their live event SAPPHIRE to reflect these trends, and they needed to revitalize the brand to showcase the company’s innovation and relevance—quickly. SAP knew an…

Download the .pdf Summary of“A Leader’s Framework for Decision Makingâ€Lead Article for November 2007 Volume of Harvard Business Review Mary Boone co-authored this provocative article with David Snowden, Founder and Chief Scientific Officer, Cognitive Edge Network. Since its release, the article has received an award in 2008 from the Academy of Management and an Emerald Citation in…

The Four Elements of Strategic Value for Meetings and Events A Three-Part Interview from 2010, with Mary Boone and Moderated by Liz Guthridge, leader of the Connect Consulting Group Click here to view Interview Part I  Click here to view Interview Part II  Click here to view Interview Part III 

Click here to view a short video clip that was shown during the Opening General Session of Meeting Professionals International’s 2008 MeetDifferent event in Houston, TX.  The purpose of the clip was to provide participants guidance for navigating the unconference experience Mary designed and facilitated at the event. Download as .pdf Imagine your next conference has…

A paper presented at the Annual Conference of the International Communication Association, Montreal, Quebec, Canada, May 2007 Abstract This paper demonstrates the Cynefin framework helps leaders (and other communicators) with sense making.  The framework shows the difference ordered and unordered organizational contexts and assists with sense making as it relates to one of four organizational…

Mary’s definition is a bit outside the mainstream. She believes that thought leadership comes from being ahead of fads and providing insights into what’s coming. She believes in a strong theoretical base for opinions and ideas. She believes thought leaders draw upon great social networks (real ones, not just virtual “friends” or followers) that give…